Jay Toups
Partner
Jay Toups partners with clients to design and deliver strategic branded merchandise programs that create measurable customer value and perform in real world environments. Drawing on decades of leadership in the Consumer Packaged Goods industry — where he built and managed multi billion dollar customer relationships — Jay brings a deep understanding of how brands grow, how value is created, and how to align commercial strategy with operational execution.
His experience spans program management, logistics, and large scale fulfillment, but his approach is rooted in strategy: building solutions that are efficient, practical, and scalable while strengthening the customer experience and driving business outcomes.
Jay plays a central role in guiding program execution, ensuring that timelines, quality standards, and client expectations are met from initial design through long term support. His leadership helps clients translate strategy into action and deliver programs that perform consistently and reliably.