Built on experience. Focused on execution.

JCG E-Commerce operates at the intersection of brand, operations, and logistics — where consistency and reliability matter most.

Experienced leadership. Direct involvement.

JCG E-Commerce’s roots are in corporate merchandise, but our evolution reflects the changing needs of modern organizations. As teams became more distributed and brands more complex, one-off promotional orders were no longer enough.

Today, JCG E-Commerce delivers structured, scalable branded commerce programs that combine strategic thinking with operational excellence.

Jay Toups

Partner

Jay Toups partners with clients to design and deliver strategic branded merchandise programs that create measurable customer value and perform in real world environments. Drawing on decades of leadership in the Consumer Packaged Goods industry — where he built and managed multi billion dollar customer relationships — Jay brings a deep understanding of how brands grow, how value is created, and how to align commercial strategy with operational execution.

His experience spans program management, logistics, and large scale fulfillment, but his approach is rooted in strategy: building solutions that are efficient, practical, and scalable while strengthening the customer experience and driving business outcomes.

Jay plays a central role in guiding program execution, ensuring that timelines, quality standards, and client expectations are met from initial design through long term support. His leadership helps clients translate strategy into action and deliver programs that perform consistently and reliably.

Jay
Jay

Jay Toups

Partner

Jay Toups partners with clients to design and deliver strategic branded merchandise programs that create measurable customer value and perform in real world environments. Drawing on decades of leadership in the Consumer Packaged Goods industry — where he built and managed multi billion dollar customer relationships — Jay brings a deep understanding of how brands grow, how value is created, and how to align commercial strategy with operational execution.

His experience spans program management, logistics, and large scale fulfillment, but his approach is rooted in strategy: building solutions that are efficient, practical, and scalable while strengthening the customer experience and driving business outcomes.

Jay plays a central role in guiding program execution, ensuring that timelines, quality standards, and client expectations are met from initial design through long term support. His leadership helps clients translate strategy into action and deliver programs that perform consistently and reliably.

Carey

Carey J. Guglielmo Jr.

President

Carey Guglielmo brings decades of experience in corporate merchandise, promotional strategy, and client partnerships. After working at Nike for many years, he founded JCG E-Commerce to move organizations beyond one-off promotional products and toward structured, scalable branded commerce programs.

Carey works closely with clients to understand their operational needs, brand standards, and long-term goals — ensuring every program is designed with intention and managed with accountability. His hands-on approach and deep industry knowledge set the tone for JCG’s commitment to reliability and execution.

Let's talk about what you're trying to build.

Whether you're refining an existing program or starting fresh, we're ready to help.

"Jay, Carey, and the JCG Team just get it. From their premium brand focus to on-demand webstores and overall customer service!"

—Fortune 500 JCG Customer

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